British online gambling computer software provider, GameAccount Network (GAN), has announced the signing of an arrangement that is to see it continue supplying its innovations to American sportsbetting operator, FanDuel Incorporated.
The London-headquartered firm utilized an official media release to announce that the ‘substance lasting deal’ will entail it remaining as FanDuel Incorporated’s ‘stage for quick deployment of online casino and account services for Internet sportsbetting’ at the states of West Virginia, New Jersey and Pennsylvania.
New Jersey Theory:
GAN explained that the five-year renewal would be to see FanDuel Incorporated continue utilizing its wares for the New Jersey-licensed FanDuel.com sportsbetting domain, which is offered via a partnership with Meadowlands Racetrack, together with similar services to be directed at the almost 15 million individuals at Pennsylvania and West Virginia.
Loyalty program utilization:
Dermot Smurfit, Chief Executive Officer for London-listed GAN, stated that the renewal will moreover involve FanDuel Incorporated licensing his firm’s United States-patented loyalty program technology, which allows land-based casino patrons to ‘get loyalty points in exchange for internet gambling. ’ The executive proclaimed that this ‘US Patent’ innovation allows operating partners ‘to greatly enhance online engagement’ and contributes to improved retention and monetization levels that increase lifetime values.
“The contract expansion combined with the US Patent licensing represents a significant milestone in GAN’s United States evolution and strengthens our view , at the heavily regulated United States online gambling market, effective and compliant ‘platforms’ are a premium component of the supply chain as opposed to a commodity. GAN is, consequently, well placed to capitalize on the growth in United States online gambling markets in terms of new operator customers, new nations and inherent growth momentum. ”