British omni-channel gaming applications and services innovator, Playtech, has expanded its presence in the retail sportsbetting market after announcing a deal that is to see it continue supplying Paddy Power Betfair with applications for its giant operator’s collection of self-service betting terminals.
The London-listed developer used a official Wednesday press launch published by European Gambling Media and Events to detail the extension was inked by its own Playtech BGT Sports subsidiary and worries the provision of applications for self-service betting terminals offered at Paddy Power-branded retail locations spread across the United Kingdom and Ireland.
Demanding market:
John Pettit, Chief Commercial Officer for Playtech BGT Sports, announced that the new agreement comes at a time of growing anxiety for land-based sportsbetting operations but reflects the growing popularity of his company ’s self-service betting terminals, that have been able to register ‘double-digit growth year on year. ’
Pettit’s statement read…
“We’re thrilled to have extended our bargain with Paddy Power and anticipate supplying its clients with the very best product available over the next four years. This partnership allows us to keep on investing in innovation and demonstrates the religion we have in the future of retail gambling in the uk and Ireland.
Fresh inventions:
Pettit stated that the alliance is similarly due to see his firm premier ‘a host of exciting new material and unique attributes ’ for self-service betting terminals run by the Dublin-headquartered company whilst continuing to offer you these a myriad of in-play and pre-match gambling options.
For his role, David Newton, Paddy Power Retail Managing Director, explained that the extended arrangement would be to also have a trial the new Tap2Bet functionality from Playtech BGT Sports, that will permit aficionados to lodge wagers on his own company ’s package of self-service betting terminals using a debit card.
Newton’s statement read…
“I’m very pleased to have extended our agreement. It is an essential time for licensed betting offices and we had a long review of our options before finishing this Playtech BGT Sports was the best one for us. Our venture with Playtech BGT Sports means we can continue to provide our clients with a growing amount of excellent in-shop gambling options. ”
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