BuzzBingo.com integrates Playtech technology

British omni-channel gaming software and solutions innovator Playtech has announced that the recently-launched internet casino and bingo domain at BuzzBingo.com is utilizing its technology including its award-winning Information Management Solution (IMS) platform.

Pair functioning closely:

The London-listed firm utilized an official Monday press release to declare that it has ‘collaborated closely’ with BuzzBingo.com ever since the domain formerly branded under the Gala Bingo moniker debuted earlier this month by supplying it with a portfolio of internet casino and bingo content.

IMS advantages:

Playtech said that its IMS innovation incorporates ‘a comprehensive CRM toolset’ while the brand new Engagement 360 platform is to provide BuzzBingo.com the capacity to design and Boost ‘end-to-end player journeys’.

Innovator hails ‘many ambitious project’:

Shimon Akad, Chief Operating Officer for Playtech, described the launch of BuzzBingo.com as ‘the most ambitious project our team has delivered to date’ before revealing that the site is to likewise use his firm’s Playtech Open Platform (POP) to give players access to a huge portfolio of first and third party matches.

“A huge quantity of work has gone into providing a thorough ‘afternoon one’ experience including a wealthy third-party games offering from both a bingo and casino perspective. With further technical enhancements to come and with a series of important third-party content providers already on board, we’re confident that this is the start of a long and fruitful relationship with BuzzBingo.com.

Integration continues:

Concerning the future, Playtech explained that it now intends to fully synchronize BuzzBingo.com’s virtual and retail offerings so as to create ‘a true omni-channel encounter ’. It proclaimed that this course of action is to encircle the migration of the site’s complete retail player accounts base to IMS so that aficionados will be able to utilize a single wallet for land-based and internet play.

For his part, Chris Matthews, Chief Executive Officer for BuzzBingo.com, declared that the collaboration with Playtech has enabled the operator to provide its players ‘among the broadest selections of bingo slots and games on the market’ while furthermore delivering ‘an improved player travel ’ for the land-based and internet verticals.

Matthews’ statement read…

“It’so fantastic to see all the amazing work that’s gone into this project come to fruition. Offering and implementing the new platform was a major undertaking but the dedication and professionalism of the Playtech team has made it a smooth encounter and we’re delighted with the outcomes. The wider BuzzBingo.com team and I’m excited about continuing to work with Playtech as we take the platform to the next phase.