Supplier of internet, instant win games to lotteries, Instant Win Games (IWG), has entered into a partnership arrangement with the British Columbia Lottery Corporation (BCLC), that will see it supply its entire online instant win games portfolio into the lottery.
According to the official media release…
After the integration that used the London-based provider ’s Progressive Play Remote Gaming Server (RGS), branded games like Monopoly, alongside the favorite Slingo and the world-renowned Cash Buster series from IWG’s grand portfolio are now accessible on the lottery’s PlayNow.com portal through web and mobile.
Additional terms:
Under the terms of the arrangement, new games will be delivered into the BCLC on a regular basis as well as developing bespoke content for the lottery.
IWG’s new venture with the BCLC places emphasis on its ever-expanding footprint within the lottery marketplace during North America and follows like launches with Loto-Québec and the Atlantic Lottery Corporation.
“This latest partnership further strengthens our position as a top provider of instant win games into the lottery sector, with gamers across the territory able to enjoy our articles,” clarified Fisher.
Evolve merchandise offering:
For its own part, IWG Vice President of North America, Jason Lisiecki said…
“Through our RGS integration, BCLC players are now able to play our wide range of instant win games featuring many different topics, play styles and mechanics. Most excitingly, BCLC will have direct access to our newest games as we continue to evolve and push our product offering.
“At IWG, we’re committed to working alongside our lottery partners to deliver online revenue growth alongside their successful retail offering and help raise funds for good causes. ”
Strategic and marketing service :
For at least a decade IWG has provided service and supplied articles to lotteries, having generated and delivered upwards of 300 high quality instant win titles on both desktop and mobile, besides supplying valuable marketing and tactical support.
Currently, the Progressive Play platform provides over 60 games per year for its customers, also IWG has spent from the RGS allowing for the integration of new and exciting features to enhance its offering.
In September, IWG partnered with top UK based game studio, Blueprint Gaming, part of Germany’s Gauselmann Group, to convert its top-performing slots games into instant win games.
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