North American lottery products innovator, Pollard Banknote Limited, has announced the signing of a decade-long bargain which will see it continue providing the British Columbia Lottery Corporation (BCLC) with immediate ticket games and related services.
The Winnipeg-based firm utilized a official Monday press launch to declare that the new ten-year agreement is due to run until the end of 2028 and comprise the ongoing provision of ‘publication game notions ’ like a forthcoming crossword ticket which will feature ‘an integrated digital gameplay component to prolong player excitement. ’
History of achievement:
Doug Pollard, Co-Chief Executive Officer for Pollard, said that his firm has supplied the BCLC with game design and ticket production services as well as strategic planning and marketing support assistance for at least 30 decades. He also proclaimed that these have aided the Canadian state-owned lottery operator to chalk up ‘steady sales growth’ such as a 33% reduction in the sale of instant ticket products over the course of the last five decades.
“The BCLC is a long-valued customer and we’re exceptionally proud of the strong partnership we have cultivated. We work hard to help the BCLC delight its players with eye-catching and innovative products and we are pleased to see the outcomes of these efforts pay off with consistent sales growth. This contract extension demonstrates the effective nature of the collaborative relationship and we’re excited for the opportunity to continue to work with the BCLC for many more years ahead. ”
Pollard detailed that the BCLC is well known ‘for its innovative and progressive approach to instant ticket products’ also has utilized many of its innovations in the past for example its PlayBook Mini, Jumbo Pop n’ Play and Scratch FX range of scratchcard games. The developer concluded by describing that adoptions like these have aided the operator to expand and strengthen its games portfolio in order ‘to fulfill the hopes of [a] growing customer base. ’