British online sportsbook operator, William Hill, has announced that its American subsidiary has inked a strategic arrangement which will see it function as an official sportsbetting associate for the National Hockey League (NHL).
The London-listed firm used a brief Thursday press release to detail that the alliance is to see its US subordinate receive a wide selection of special branding opportunities in related ice hockey markets as well as exposure via the 31-team league’s regular time and marquee games.
William Hill announced that its sportsbooks in the state of Nevada have experienced a 38% increase year-on-year in wagering on NHL games this year. Its press release also mentioned a recent report by Nielsen Sports which had determined North American hockey devotees were far more likely than lovers of any other game to bet on the results of their own rivals as well as games from the National Football League (NFL), the National Basketball Association (NBA) and Major League Baseball (MLB).
Joe Asher, Chief Executive Officer for Hill US, declared that he was ‘thrilled’ to have become an official sportsbetting companion for the planet ’s premier professional ice hockey league and now intends to use ‘present partnerships’ together with all the New Jersey Devils and Vegas Golden Knights franchises ‘to continue to construct our relationship with the NHL.
Asher’s announcement read…
“Commissioner Bettman and his staff at the NHL have been at the forefront of understanding the opportunities to engage fans through sportsbetting. We appreciate the progressive and collaborative strategy of the NHL and are encouraged with the early results.
The new arrangement follows that the invalidation from the United States Supreme Court in May of the Professional and Amateur Sports Protection Act (PASPA), which was a piece of legislation which had largely limited legal sportsbetting to the state of Nevada. The deal comes after November saw FanDuel Incorporated become the official daily dream sports supplier for the New Jersey Devils and also begin offering competitors a selection of NHL-themed promotions.
For his role, NHL Commissioner Gary,” Bettman describedthe US alliance as ‘yet another example of the revolutionary yet practical approach’ his company is shooting towards ‘the emerging sports gaming business ’. He also by said that the team intends to continue functioning ‘straight with stakeholders’ in order to nurture other such bonds ‘across the sportsbetting landscape.
Bettman stated …
“Partnering with William Hill US, a pioneer in both the sportsbook and mobile betting marketplace, provides a tremendous opportunity to further fan engagement.