British online casino and sportsbetting solutions innovator, SBTech, has announced the signing of a deal thatnwill watch its Chameleon360 iGaming platform ability the newest mobile-first MoPlay.co.uk virtual sportsbook from operator, Addison Global Limited.
ThevLondon-headquartered brand used an official press release to say that its Chameleon360 invention is set to enable MoPlay.co.uk to present players with ‘a differentiating improvement ’ that should see the United Kingdom-licensed domain become ‘a truly distinctive brand within the industry.
“We are thrilled to have partnered with Addison Global [Limited] and look forward to helping this exceptionally experienced and demanding management team build a really distinctive and original mobile-only sports and gaming brand based off SBTech’s innovative application programming interfaces,” read a statement from Richard Carter, Chief Executive Officer for SBTech.
For its own part, Gibraltar-based, Addison Global Limited, declared that MoPlay.co.uk is guaranteed to ‘resonate closely with a millennial audience’ as the agency pushes the boundaries of what is generally due to a mobile online sportsbetting website.
Juergen Reutter, Chief Executive Officer for Addison Global Limited, proclaimed that he is ‘delighted’ to have partnered with SBTech before showing that MoPlay.co.uk has already ‘tender launched’ and ‘is available for business. ’ However, he detailed that the new domain will not be attempting to ‘split through the World Cup noise’ but is to instead focus all its marketing and advertising endeavors towards the uk ’s forthcoming domestic football season, which gets underway from early-August, and the subsequent launch of its ‘MoPlay app.
“Meanwhile, we’ll continue to work closely with SB Tech to bolster our product offering,” read a declaration from Reutter.
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