SBTech agrees five-year extension with Bethard Group Limited

British omni-channel internet casino and sportsbetting solutions innovator, SBTech, has further expanded its presence on the world stage after announcing the signing of a five-year expansion to its sportsbook supply bargain with iGaming operator, Bethard Group Limited.

Deal to power additional expansion:

The London-based programmer used a official press release to declare that the new agreement will allow Bethard Group Limited to ‘push additional international growth ’ while cementing its place as ‘one of the leading Nordic and global betting brands.

SBTech additionally stated that the arrangement is all part of its associate ’s ‘continued aggressive international expansion strategy’ also will permit the Maltese firm to farther ‘expand its international footprint.

Proof of achievement:

Andrew Cochrane, Chief Commercial Officer for SBTech, explained that his business ’s sportsbook alternative comes complete with innovative in-play and pre-match betting features that have helped Bethard Group Limited to document ‘outstanding financial outcomes ’ across several prestigious markets like the United Kingdom. He also explained the expansion as ‘testament to the increasing value’ of this partnership alongside evidence of the ‘high level of trust’ which exists between the group.

Cochrane’s announcement read…

“We cooperate with our operators to cultivate their earnings and have a proven history of delivering above-average market development. Our goal is to always provide our customers with exceptional solutions that provide standout value in the most competitive regulated territories and that I anticipate even greater success for the two companies as the most recent chapter in the Bethard Group Limited story unfolds.

For his part, Erik Scarp, Chief Executive Officer for Bethard, proclaimed that this summer had been his company ’s ‘most successful’ nonetheless because of interest in the 2018 FIFA World Cup. He detailed that the operator’s The Zlatan Challenge football-themed forecast marketing, which was fronted by Swedish goal scoring legend Zlatan Ibrahimovic and offered a €200,000 ($226,470) prize pool,’d proved especially successful.

Scarp’s announcement read…

“Our venture with SBTech has been a significant growth driver for the company across key markets and that I ’m thrilled we have agreed a long-term expansion in keeping with our rapid expansion into a host of emerging and new territories. Our continuing relationship with SBTech means the future is quite bright indeed. ”