In the United Kingdom, omni-channel gaming applications and solutions innovator, Playtech, has announced the signing of an extension deal that will see the self-service gambling terminals out of its Playtech BGT Sports sportsbetting subsidiary continue to utilize articles from Racing Post.
According to a official media release released by European Gaming Media and Events, London-listed Playtech clarified that this content is due to encompass in-demand data on horse and greyhound racing events taking place in Ireland and the United Kingdom such as trainer and jockey information as well as the Racing Post predictor instrument.
Playtech detailed that this content is to also include the Racing Post Bet Finder wagering filter instrument, that was designed to enhance the experiences of consumers, and also continue to be exhibited on the double display interface that it is a feature of all Playtech BGT Sports self-service gaming terminals.
Finally, the innovator declared that the agreement encompasses international racing articles out of Sports Information Services Limited and The Racing Partnership as well as ‘a committed roadmap of new innovative features’ such as wager generating and prompting content that is set to be released ‘at the coming months ’ to be able to ‘maximize bet conversion. ’
John Pettit, United Kingdom, Ireland, Asia and Australia Managing Director for Playtech BGT Sports, said that he was ‘delighted to have extended our partnership with Racing Post at a really important time’ before proclaiming that the deal will help his company continue to provide customers a range of ‘engaging articles along with also a first-class racing experience. ’
For his part, Eugene Delaney, Business-to-Business Director for Racing Post, announced that it is ‘great to be operating alongside Playtech BGT Sports’ and that he ‘couldn’t be much more happy ’ regarding the prospects of continuing to provide its estate of self-service gambling terminals with articles.
“Our products are intended to help customers form an opinion and remain engaged thanks to our assortment of opinions, content and tips,” read a statement from Delaney. “The newest content is sure to prove as popular as ever.