British online lottery operator, Lottoland Limited, has announced it has partnered with free-to-play sports prediction games supplier, SportCaller, in order to launch the new Jungle Jackpot title.
Predict to win:
Gibraltar-headquartered Lottoland Limited utilized an official November 15 press release to detail the free-play game gives players the chance to win up to £1 million ($1.28 million) in cash by accurately predicting the final rankings of twelve contestants currently taking part in the latest series of this I’m a Celebrity… Get Me Out of Here! Television program.
Three-week contest:
Being hosted by English duo Holly Willoughby and Declan Donnelly, the newest incarnation of the ITV series began on Sunday and is scheduled to finish three weeks later with one of the well-known contestants walking out of the Queensland jungle as winner.
Post-eviction component:
Once the tv program’s original eviction has taken place, Lottoland comprehensive that Jungle Jackpot is to feature a ‘secondary everyday prediction sport ’ that’s set to reward in-the-know players with a range of smaller rewards and a talk of £10,000 ($12,867) in cash.
Title to aid participant acquisition:
Licensed by regulators in the uk, Gibraltar, Ireland, Italy and Australia, Lottoland is active in 13 authorities while its Chief Executive Officer, Nigel Birrell, said that he has ‘no doubt’ Jungle Jackpot will prove popular and allow his firm ‘boost’ participant acquisition by more efficiently cross-selling its portfolio of products.
Birrell’s announcement read…
“The skill of SportCaller’s games to harness participant engagement around sports events made it the perfect match for this partnership. The social elements of the game can also deliver considerable potential for expansion. The primary £1 million Jungle Jackpot game gives every adult fan of the series the chance to win a lottery-level trophy from a very simple prediction mechanic. ”
For his part, Cillian Barry, Managing Director for Dublin-based SportCaller, declared that Jungle Jackpot signifies the innovator’s foray into games themed around mass-media events before describing the arrangement with Lottoland Limited as ‘a true coup.
Barry’s announcement read…
“Our combined capacity to provide presents a real test case for free-to-play flourishing outside its first sportingbetting realm name by bringing to market a game which will appeal to the broader public. Jungle Jackpot is a real industry-first for such a popular tv series. ”
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