Kambi Group inks sportsbook Treat DraftKings

The B2B supplier of sports gambling services to licensed B2C gaming operators was chosen by the Boston-based company to support the growth of its product portfolio.

DraftKings is among a handful of companies which have moved quickly to capitalize on the budding legal sports gambling market in the U.S. since the May 14 decision by the Supreme Court announcing the Professional and Amateur Sports Protection Act (PASPA) unconstitutional.

According to the press launch , the conditions of the bargain also provide for growth of the partnership on the execution of commercially agreeable framework in the U.S.

The doubt of the regulatory timetable at the U.S. makes the impact on Kambi’s earnings this year hard to predict, even though the Malta-headquartered company reportedly believes that the cooperation can, in the long term, provide a considerable source of revenue.

Chief Executive Officer for Kambi Group plc, Kristian Nylén, expressed he is “thrilled ” the company has been chosen to partner with DraftKings as it enters the sports gaming marketplace.

“The Kambi technologies is unique in that it enables operators to innovate and create distinguished sports gambling adventures, providing the flexibility that is crucial in the developing U.S. market,” clarified Nylén.

The Dublin-headquartered bookmaker entered the American daily fantasy sports market in 2017 following its $48 million buy of PlayDraft.com.

For Kambi, this latest deal is its second major deal this season, having recently partnered with regional casino operator Rush Street Gambling subsidiary Rush Street Interactive.