Kambi Group expands American footprint

Maltese wagering technologies innovator Kambi Group has announced the signing of an agreement that is to see it provide an online and land-based sportsbook to the owner of Pennsylvania’s Parx Casino, Greenwood Gaming and Entertainment Incorporated.

Multi-year alliance:

The Valletta-headquartered innovator used an official Tuesday press release to detail that the multi-year arrangement will involve it supplying the firm’s Pennsylvania casino with its sportsbetting platform as well as a range of managed services. It explained that these land-based products are to later be integrated into a Parx-branded online sportsbook following the integration of the giant venue’s player account management system by British innovator GameAccount Network.

Imminent premiere:

Kambi Group stated that the sportsbook inside Parx Casino is on track to open before the end of the year while the alliance is to additionally see it provide its land-based sportsbetting solutions to Greenwood Gaming and Entertainment Incorporated’s nearby South Philadelphia Turf Club.

New Jersey provision:

Stockholm-listed Kambi Group declared that its selection by Greenwood Gaming and Entertainment Incorporated followed the completion of ‘a thorough selection process’ with the arrangement moreover featuring a provision that will see it support the Bensalem-based firm as it looks to debut a similar sportsbetting service for punters in the neighboring state of New Jersey.

Significant union:

Kristian Nylen, Chief Executive Officer for Kambi Group, proclaimed that the deal signifies ‘yet another exciting partnership’ as his firm continues to establish itself ‘as the premier choice for operators looking to enter’ the sportsbetting market in the United States ‘with a quality product and trusted partner’.

Nylen’s statement read…

“Greenwood Gaming and Entertainment Incorporated is committed to delivering exciting gaming experiences to players in a safe and responsible fashion. Therefore, when deciding to launch a sportsbook, Kambi Group quickly became the natural choice and I’m confident we will form a successful partnership.”

Experience matters:

For his part, John Dixon, Chief Technology Officer for Greenwood Gaming and Entertainment Incorporated, described Kambi Group as ‘an experienced [and] successful sportsbook partner’ that will be able to supply his firm with ‘best-in-class systems and odds-making’ for use by its Parx-branded sportsbetting services.

Dixon’s statement read…

“We are confident in its systems to provide timely, secure and accurate wagering opportunities across many sports both pre-game and in-game.”