Helio Gaming to attend ICE London extravaganza

Maltese lottery innovator, Helio Gaming, has declared that it will be at next week’s ICE London exhibition to showcase its full selection of products and solutions including its popular Lotto Hero advance.

Lottery leader:

Based on an official media release published by European Gaming Media and Events, Helio said that this year’s variant of ICE London is scheduled to occur from February 5 to 7 inside the giant ExCeL London and it is to be on stand N7-433, showing off products that enable aficionados to wager on the results of global lotteries like North America’s MegaMillions, Powerball and Lotto 6/49 draws.

Lotto Hero reinforced:

The provider explained that its Lotto Hero advance premiered a year ago and has since gone on to be utilized by partners in Africa and Europe. The developer declared that this innovation has lately been beefed up through the incorporation of ‘a selection of complementary products’ such as customizable daily, weekly and event-based draws that ‘will appeal to present lottery brands looking to enhance their portfolio’ together with online casinos and sportsbooks ‘trusting to provide their customers a new experience. ’

Live lottery game introduction:

Richard Mifsud, Chief Executive Officer for Helio, proclaimed that his firm offers a ‘multi-product portfolio acceptable for both existing and new operators’ while still revealing the following month’s variant of ICE London is to moreover see the innovator unveil a live lottery game that he considers ‘will be as a lot of game-changer as live dealer has been in online casino. ’

Mifsud’s statement read…

“I am confident that we now have the most complete lottery solution on the marketplace and we’re excited about showcasing it in the industry’s biggest show. Rather than being a threat to present lottery operators, I’d suggest that we can really expand their online portfolios and give something new with which to lure the next generation of lottery player. There are also enormous opportunities for casino and sportsbook brands to easily add lottery as a vertical to quickly feel the advantages of its great acquisition, retention and reactivation attributes. ”