EXOGROUP announces its purchase of Playfulbet

Social gaming system, Playfullbet, was acquired by digital technology business group, EXOGROUP.

Based on the official statement …

Founded in 2012 by former professional poker player Pol Ruiz, Playfullbet is a free-to-play social sports game and is 8 million users strong.

The best way to perform :

Free virtual coins are awarded to players to use to put bets on a range of sports match verticals such as basketball, football, baseball, tennis, rugby and e-sports. When players have correctly bet the outcome they receive the digital coins. A range of electronics are included in the prizes, including smart TVs, gaming consoles, video games and smartphones.

What to play on:

Players may enjoy Playfullbet on mobile, desktop and iOS and Android apps, where the social gaming system allegedly has 2 million installs.

Social gaming:

The social aspect to Playfullbet enables players who are registered produce their own profiles, make friends with others and follow them on the platform. It also allows them to see player rankings of who is placing the greatest bets for matches, collecting badges, as so forth.

Players may also combine together and shape “pools” in which sports matches may be bet on as a group.

Target audience:

Males ranging in age from 18 to 35 will be the social gaming system ’s target market. Its biggest market is Spain, in which Playfullbet allegedly has 4 million consumers. Latin American nations follow with 3.2 million consumers, with the rest spanning Europe and the rest of the planet.

Revenue sources:

A broad selection of advertising revenue flows would be the source of Playfulbet’s earnings. They include online advertising with banner and native advertising (CPM): advertisers include digital devices, video games, online gambling sites, and consumer retargeted advertising sources like Amazon Affiliate for movie game App installations (CPI) and sports betting platforms.

Players can also win additional digital coins for installing apps, linking sports gambling platforms, viewing promoted videos, completing surveys, etc..

Chief Executive Officer and founder of EXOGROUP, Benjamin Fonzé, said…

“We welcome Playfulbet to our group of businesses to combine ExoClick, EXADS, AdSecure and MobileCashout. I was rather impressed with Playfulbet’s amazing product offering, market placement and talented team. The business is a good fit for us as a group because Playfulbet generates its own income from online advertising, and it is a company we know inside and outside. ”

Also commenting on the acquisition, founder and Marketing Director of EXOGROUP, Pol Ruiz, added…

“EXOGROUP and its businesses have a deep comprehension of traffic acquisition, monetization, company intelligence, all backed up with its own technology. With additional sales, advertising, human resources and financial support we can now really scale up our business worldwide. ”