North American lottery goods innovator, Pollard Banknote Limited, has congratulated the Minnesota State Lottery after the state-run lottery agency notched up record annual earnings for 2018 of $596.5 million.
Enduring partnership:
According to an official Tuesday press release released by European Gaming Media and Events, Winnipeg-headquartered Pollard Banknote Limited explained that it’s been providing the Minnesota State Lottery using a range of scratchcard goods in addition to design and marketing solutions since 2007.
Scratchcard success:
Pollard Banknote Limited stated that the current success of the Minnesota State Lottery was because of ‘various successful immediate products and strategies’ that had led to annual earnings of scratchcards in ‘The North Star State’ hitting an all-time high of $411.2 million. It detailed that these had included the delivery of a pair of oversize scratchcard tickets along with multi-scene matches, ‘imaginative prize structures’ and popular names such as its branded Ultimate Getaway and Frogger innovations.
Oversized originality:
Byron Peterson, Sales and Marketing Director for Pollard Banknote Limited, said that his company is currently a ‘chief ’ in the source of outsized scratchcard goods and had last year added the huge format Xtreme Cash and Super Bonus Crossword titles into the Minnesota State Lottery’s existing portfolio of five Fragrant instant games.
Peterson’s announcement read…
“Pollard Banknote [Limited] extends our warmest congratulations to the Minnesota State Lottery on attaining a record-breaking earnings year. This significant accomplishment is well deserved and reflects the Minnesota State Lottery’s hard work, dedication and commitment to creating unique and engaging player experiences for Minnesotans. ”
PlayBook Mini debut:
Peterson declared that last year has additionally seen his company supply the Minnesota State Lottery using its Minnesota Treasures name, which represented the first time a lottery in the United States had utilized a game from its PlayBook Mini range. He declared that this invention incorporates ‘several matches with different play styles in one entertaining booklet’ and its debut had instantly led to Minnesota earnings in the $10 category rising by some 39%.
“Just as a spouse to the Minnesota State Lottery for more than a decade, Pollard Banknote [Limited] is extremely pleased with the lottery’s success and we look forward to helping it achieve continued sales growth in service of good causes in the coming years. ”
Aiding great causes:
For his part, Robert Doty, Executive Director for the Minnesota 
State Lottery, stated that his service has been supporting great causes in the Midwestern state since 1989 and last year passed out some $145 million to applications designed to benefit the local inhabitants. He moreover explained that 2018’s success had contributed to the Minnesota General Fund receiving roughly $77 million while roughly $66 million was bequeathed to different environmental applications.
Doty’s announcement read…
“We’re very excited to have reached record-breaking earnings in financial year 2018. In addition to offering high quality and innovative immediate scratch tickets, Pollard Banknote [Limited] affirms the lottery with expertise and guidance in research and marketing with the ultimate goal of increasing earnings for good reasons in the state of Minnesota. ”
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