Yggdrasil Gambling , founders of cutting-edge internet and mobile games, has agreed a deal to provide its award-winning casino slots to Genting UK, among the United Kingdom’s largest leisure and entertainment businesses.
Based on the official press launch …
The distribution deal will enable the global multi-channel operator to provide its enormous online contingent the developer’s complete games portfolio including the popular Viking series, with names like Vikings Go Berzerk, Vikings Go Wild and Vikings Visit Hell.
Promotional instruments :
Along with the games suite, the Genting Group subsidiary may also have access to BOOST, Yggdrasil’s innovative assortment of in-game promotional applications. The multi-faceted tool allows operators to run promotions from inside the game client. It includes:
- In-game tournaments and leaderboards
- Configurable money races
- An industry-first societal sharing tool That Allows players to share Huge wins with contacts on societal channels
- A cross-game gamification theory proven to increase player engagement and retention
Additional product integration:
Both companies expect to integrate additional products from Yggdrasil as the venture develops farther.
Commenting on the new deal, Chief Executive Officer for Yggdrasil, Fredrik Elmqvist stated …
“As among the most famous and respected casino brands on Earth, we are thrilled to have reached this agreement with Genting. We anticipate working with them closely to provide our market-leading matches and maximise player pleasure. ”
Operating globally for at least five decades, Genting owns and manages upwards of 40 casinos across the UK, including Crockfords and The Colony Club. Furthermore, GentingCasino.com offers over 300 online slots in addition to casino games like blackjack and blackjack.
For its part, Genting UK Director of Gaming Product Rob Hoddinott stated …
“Our focus is on introducing the most exciting and engaging gambling adventures. Yggdrasil’s products have an established appeal among a broad selection of slots players, so they will be a very positive addition to our online casino. ”
Yggdrasil recently entered into an agreement with Tipsport which will find it premiere its suite of high-quality, innovative internet casino games in the controlled igaming marketplace of the Czech Republic.
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