Wiraya Solutions Limited opens Malta office

Mobile customer care software-as-a-service supplier Wiraya Solutions Limited has reportedly opened a satellite office in Malta in order to better promote itself to the many iGaming firms that are headquartered in the island nation.

St Julian’s office ‘a logical measure ’:

According to a Monday report from the Times of Malta newspaper, the London-headquartered company has opened its brand new Maltese office in the northern Valletta suburb of St Julian’s together with the firm’s Chief Executive Officer, Oskar Klingberg (pictured), calling the move ‘a logical step in our company growth strategy.

Klingberg to the Times of Malta…

“This brand new centre can be found in close proximity to some of the world’s major iGaming businesses of which many are already our clients. The location will increase our capacity to service current customers and expand our business with new brands.

Solutions operate to Create consumer action:

Wiraya Solutions Limited is responsible for cellular customer activation software that functions to enhance brands’ customer experience essential performance indicators. Launched in Stockholm in 2009, the firm’s solutions use data and artificial intelligence in order to generate action from its customers’ customers.

IGaming industry revealing ‘interest’:

Klingberg allegedly told the newspaper that there’s been ‘a fast growing fascination ’ from the iGaming sector in his firm’s software with internet casino and sportsbetting operators ‘cutting through the noise to get gamers ’ attention.

Klingberg to the Times of Malta…

“Along with upcoming regulations it’s much more challenging. Wiraya Solutions Limited has shown to increase conversions, expand CLV and pro-actively reduce churn by automatically creating interactive voice and text messages, which allows a tailored dialogue with each player in spite of large customer groups.

Upcoming networking occasion:

To mark the launching of its office, Wiraya detailed that it will be holding a networking event at the nearby Hilton Malta on October 10. It declared that it intends to use the event to introduce itself and talk about how customer experience is rapidly becoming one of the most important competitive advantages in the iGaming industry.