The Dallas Cowboys, who compete at the National Football League (NFL) as a member club of the league’s National Football Conference (NFC) East branch, on Thursday announced a partnership with WinStar World Casino and Resort, which makes it the first from the 32-team league to have a formal casino designation.
Based on Reuters news service…
New partnership:
Commenting on the new partnership, Cowboys owner, Jerry Jones, stated, “The Dallas Cowboys take great pride in aligning themselves with the best brands in the entire world. It is a privilege to stand shoulder to shoulder as spouses with such a notable entertainment brand like WinStar World Casino.
While sports betting remains prohibited in Oklahoma, during the NFL off season, a committee of owners approved relaxed rules regarding gambling promotion. Teams are now able to partner with casinos, and gaming companies can even bidding for arena naming rights. Direct connections with sportsbooks, nevertheless, is still not allowed.
“We’re excited about the future of gaming as it relates to the NFL,” stated Jones.
PASPA and the future of sports gambling :
Having struck down the federal ban on wagering outside Nevada, states are moving quickly to legalize and regulate it. Sports gambling is currently legal in several states such as Delaware, Mississippi, Nevada, New Jersey, New York (launch impending ), Pennsylvania, Rhode Island and West Virginia.
Kentucky and Ohio have bills that were pre-filed for its 2019 legislative session, while others have considered legislation this year.
Potential earnings swell:
The notion that billions of dollars in additional revenue from broadly available, legal, controlled sports betting will be realized by the NFL isn’t just a new one. However, a new Nielsen Sports study commissioned by the American Gaming Association (AGA) provides data to support the supposition.
The league’s annual earnings may rise by $2.3 billion a year as a result of increased spending from betting operators on sponsorship, advertising and data associated with sports betting, according to the research.