SportCaller inks Australian Matches Cope with Sportsbet

SportCaller clarified that it originally provided Melbourne-based Sportsbet using a free-play National Basketball Association (NBA) title but was shortly re-commissioned to develop a bespoke portfolio of matches between the rugby league and Australian rules football so as to help the online bookmaker to boost retention and acquisition prices.

Dublin-headquartered SportCaller said that the deal will see it integrate all its games into a single Sportsbet program with the most recent titles requesting users to predict that the goal scorer or first attempt via multiple-bet propositions in five featured weekly National Rugby League or Australian Football League matches.

“Having pioneered the free-to-play jackpot model with soccer and racing, it’s rewarding to see our matches’ core values of outstanding gameplay and bet-conversion export effectively into other sports,” read a May 10 announcement from Barry. “SportCaller’s patented database schema and integration are adaptable enough to easily accommodate to the differing data and logic of any game, maximizing the free-to-play possibilities regardless of what the territory.

SportCaller detailed that its newest games will use a single sign-in system which is to permit users to register, login, play and wager through a ‘one-wallet encounter’. It proclaimed that the creations are to moreover feature unique customer relationship management services so as to offer operators the ability to run fully-compliant push notifications from a secure API.

Ryan O’Callaghan, Head of Sports Product for Sportsbet, announced that he was ‘pleasantly surprised’ by the retention rates and performance of SportCaller’s free-to-play NBA matches and that this had contributed his company the confidence to ask the Irish company to create similar names ‘for our users across additional sporting codes’.

“The opportunity to back their favorite players to score for a huge jackpot has been consumed by both casual and regular punters,” see a statement from O’Callaghan.