A little more than two weeks following joining the Global Lottery Monitoring System and American gambling equipment and systems innovator Scientific Games Corporation has announced the signing of a bargain that is to see it buy Don Best Sports Corporation along with its own DBS Canada Corporation subordinate.
Acquisitions to bring ‘powerful new capabilities’:
The Las Vegas-established innovator utilized an official media release (pdf) to announce that it expects to finalize the acquisitions of their real-time betting data and North American sporting events pricing providers prior to the end of the year subject to the ‘customary conditions to closing’ to give its business-to-business sportsbook offerings ‘powerful new capabilities’.
Entities to become a part of SG Digital:
Barry Cottle, President and Chief Executive Officer for Scientific Games Corporation, described Don Best Sports Corporation as ‘a trusted supplier and recognized industry brand’ that’s more than twenty years of experience ascertaining betting lines, tracking sportsbook operators and providing tailored content solutions. He said that the Nevada provider and its own Canadian subsidiary are to become a part of his firm’s SG Digital division post-acquisition and unite their trading platforms and expertise with this subordinate’s own OpenBet platform.
Cottle’s statement read…
“When it comes to sportsbetting, we’ve ever been moving at incredible rate and the Don Best [Sports Corporation] acquisition will add to our amazing business-to-business one-stop-shop sportsbetting alternative, [that is] currently reside in Delaware, New Jersey and Mississippi.
Global expansion enhanced:
Cottle furthermore declared the buys are set to allow SG Digital to expand internationally by combining ‘top-tier European sportsbook-operating expertise ’ with the ‘leading United States sports trading, data and pricing platform’. He detailed that this may entail the group by Don Best Sports Corporation ‘smoothly combining day-to-day sportsbook logistics with innovative trading technologies ’.
Cottle’s statement read…
“Since the leading global provider of real-time betting data and pricing to the North American sport marketplace, Don Best [Sports Corporation] will bring its unparalleled proprietary pricing services to Scientific Games [Corporation]. Since sportsbetting rapidly gains popularity in the USA, we’re ready to assist our clients capitalize on the new United States market while solidifying our long-held leading worldwide standing.
Deal ‘a true win-win’:
For his part, Keith O’Loughlin, Sportsbook Senior Vice-President for SG Digital, described the impending purchase as ‘a big win for us and all our stakeholders’ as Don Best Sports Corporation is going to have the ability ‘to hit the floor running’ and guide his firm’s clients ‘through the process of establishing a sportsbook following the deal closes’.
“Additionally, upon completion of the acquisition, our clients will immediately benefit from the expertise and firm grip on real-time trading and the data that compels it. With Don Best [Sports Corporation’s] talented employee base on board, we’ll use our global platforms and services to exploit customer input and tailor our technology locally to meet their needs. This opportunity will enhance our market position in the USA while ramping our spouse relationships in more examined jurisdictions. It’s a true win-win.
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