Banners appeared on Sunday:
According to a Monday report by the New York Post paper, the previous day had seen employees erect several three-story-high bright orange banners beyond the team’s 82,500-seat MetLife Stadium house that featured ads for the online casino at 888. com.
NFL’s new stance online casino advertising:
The paper reported that the sponsorship deal and the subsequent appearance of this ‘flashy displays’ were only made shortly after the NFL reversed a long-standing ban on casino advertising earlier in the year. This supposedly followed May’s invalidation from the United States Supreme Court of this Professional and Amateur Sports Protection Act (PASPA) even though the gridiron league’s rules nevertheless forbid teams from advertising sportsbetting.
A difference of opinion:
The New York Post mentioned ‘resources close to the Jets’ as claiming that the ads do not violate the NFL’s new rules since they do not specifically mention that the operator’s 888sport sportsbetting brand. However, the newspaper announced that punters entering 888. Com are greeted by an image of an American soccer player being tackled alongside a connection inviting them to bet on matches prior to viewing links to online casino and poker games.
Executive Director for the National Council on Problem Gambling, Keith Whyte, to the New York Post…
“There are a lot of kids who go to matches and this kind of marketing might have a big impact on these. They will come to be a lot more likely to see gambling as being part of this game. ”
Campaign ‘spans the line’:
The New York Jets were playing away against the Chicago Bears when the banners for 888. Com appeared on Sunday and aren’t advised to host a match at their MetLife Stadium, which sits next door to the Meadowlands Racetrack, until their November 11 AFC East match-up against the similarly under-performing Buffalo Bills. Whether the new ads violate the NFL’s rules remains to be seen though the paper mentioned ‘a single source familiar with all the sponsorship deal’ as proclaiming that the campaign ‘spans the line’.
188Bet. Co.uk stops accepting British and Irish wagers
Sports betting System of BetBright acquired by 888 Holdings
