Online instant-win games innovator, Instant Win Gaming (IWG) Limited, has announced that the Michigan Lottery has just rolled out the new Endzone Payout gridiron football-themed title it developed in partnership with fellow British firm, Inspired Entertainment Incorporated.
Collaboration coup:
The London-headquartered pair used an official Wednesday press release to declare that the first-of-its-kind launch comes just days before Super Bowl LIII and followed a collaborative effort that saw Inspired Entertainment Incorporated provide ‘award-winning ultra-realistic virtual sports graphics’ to complement IWG Limited’s own ‘expertise’ in the development of instant-win games.
Gridiron innovation:
The developers described Endzone Payout as a ‘simple symbol match lottery game’ that utilizes video clips from a solitary play of American football as a vehicle to reveal whether a competitor has won. They explained that the virtual scratchcard advance allows aficionados to wager up to $20 and has the ability to award cash prizes worth up to $50,000.
History of success:
Rhydian Fisher, Chief Executive Officer for IWG, stated that his firm had already premiered in excess of 300 games for partners located around the globe while he depicted Enzone Payout as ‘an easy-to-understand concept’ that was created following the combination of ‘the best of instant win mechanics and virtual sports animations.’
Fisher’s statement read…
“It’s exciting to see our first United States lottery customer go live with one of the most inventive games to hit the North American lottery market in recent times.”
Supporting education:
For his part, Brooks Pierce, President and Chief Operating Officer for Inspired, proclaimed that he was ‘very proud of this entertaining and engaging new product’ and hopes that it further helps to support the Michigan Lottery’s efforts at ‘raising revenues for public education.’
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