American casino operator MGM Resorts International held a media conference where it declared that it had signed a philosophical arrangement that is to see it function as initial official sportsbetting associate of this National Hockey League (NHL).
Game data accessibility:
The Las Vegas-based firm used a subsequent media release (pdf) to show the bargain will see it get access to improved proprietary game data generated by the NHL’s under-development tracking systems. It explained that it’s to be allowed to subsequently use this information in order to supply United States-based customers together ‘technical game insights’ also as sportsbetting and other interactive opportunities.
Marketing collaboration:
In addition, MGM Resorts International noted that the arrangement would be to supply it with an chance to advertise its services and products through the NHL’s media platforms and events together with using the professional ice hockey league’s very own branding to ‘amplify the relationship’ across a range of its land-based and digital sportsbetting offerings directed toward aficionados from the United States.
The Nevada casino firm detailed this advertising relationship will also see it afforded the opportunity to exploit the NHL’s enthusiast database for the purposes of advertising its portfolio of destination hotels in addition to its own M life Rewards plan, which allegedly already has some 31 million associates.
Operator hails ‘historical partnership’:
Jim Murren (pictured left), Chairman and Chief Executive Officer for MGM Resorts International, stated that he ‘couldn’t be much more excited to enter this historical partnership’ before proclaiming the deal would be to also watch his firm using a range of promotional opportunities in connection with marquee events like the Stanley Cup Final, the NHL All-Star Game and the NHL Stadium Series.
Murren’s announcement read…
“The NHL is home to a number of the most exciting action in sports and we’re thrilled to combine with it to make new immersive and exhilarating experiences for hockey lovers. Combining MGM Resorts International’s world-class sportsbetting operations and technologies with all the NHL’s top-level competition, legendary brands and cutting-edge data will further change the rapidly growing sportsbetting marketplace and solidify our position in the forefront of this business. ”
‘The perfect partner’ for NHL:
For his role, NHL Commissioner Gary Bettman (pictured right) explained MGM Resorts International as ‘leading global gaming operator and entertainment company’ that is destined to be ‘the ideal partner’ to assist the league enter the world of sportsbetting.
Bettman’s announcement read…
“The new sportsbetting landscape presents a unique chance for enthusiast engagement utilizing data and technology that are exclusive to our league. Fan participation, technological advancement and innovation are paramount to our innovative strategy and will be in the forefront of everything we do. ”
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