The LeoVegas Group improves its offering in the UK market with the launch of BetUK as a new sports gambling brand.
The launch includes sponsorship of the soccer club Swansea City AFC, for which BetUK is the official jersey host.
Gustaf Hagman, LeoVegas Group CEO, said:
“The UK market is very large and mature, which generates scope to operate with more brands which attract different types of customers. We’re now taking another step and launching a brand which has sports gambling as its primary focus. BetUK.com is a premium domain with a very powerful link profile which ranks high on Google and other search engines. It is a really exciting move, and I am convinced that it will be a success with powerful and sustainable growth. ”
Around LeoVegas Group:
LeoVegas was set in 2012 from Gustaf Hagman and Robin Ramm-Ericson based on the realization that smartphones will revolutionize the world and have since incessantly worked on producing the best gaming experiences on mobile devices. Now, LeoVegas Group has more than 700 employees and is one of the top mobile gaming firms in Europe.
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