IMG premieres Advanced IMG Arena sportsbetting Venture

Global entertainment and events management company, IMG, has announced that it is hoping to bring sports and the sportsbetting sector closer together following the launching of its fresh IMG Arena subsidiary.

On-demand offers:

Based on a official Monday press release published by European Gaming Media and Events, the multinational company revealed that London-headquartered IMG Arena has been established as a subordinate of its IMG Media Limited division and would be to utilize an advanced data collection system to provide bookmakers a range of live streaming and on-demand virtual sports solutions.

One-second pledge:

IMG detailed its latest enterprise is being directed by industry stalwart, Freddie Longe (pictured), and will provide some 250 sportsbook operators with ‘always-on services’ which have been ‘built to evolve and inspire engagement by placing fans at the heart of the action. ’ It moreover clarified the newest subsidiary holds official advice concerning over 45,000 yearly sporting events including matches organized by the Association of Tennis Professionals (ATP) and the Women’s Tennis Association (WTA) and would be to deliver ‘the quickest and most accurate sources of information ’ to end users in under 1 second.

The company proclaimed its newest subsidiary’s official point-by-point data portfolio also encircles ‘high profile possessions ’ like the FA Cup and Carabao Cup competitions from England alongside North America’s Major League Soccer (MLS) and National Hockey League (NHL) that will be delivered to partners in real time ‘straight in the umpire’s chair.

Positive disruption:

Longe, who is being supported by a senior staff which encircles business veterans, Brad Van Wely, and Max Wright, declared IMG Arena is set ‘to favorably disrupt the market’ by also delivering ‘a powerful fan-first innovation pipeline’ which will drive incremental value for both clients and clients.

Longe’s statement read…

“The move to IMG Arena underlines the company ’ aggressive growth strategies and a desire to expand our footprint in a range of global markets including the United States as the area continues to govern. ”