IGT partners with William Hill U.S. for U.S. lotteries

, the American subsidiary of British bookmaking giant William Hill PLC (LON:WMH), agreeing a whole lot to provide U.S. lotteries with a full-service sports betting service.

According to the official press launch …

The new partnership involving the wholly-owned subsidiary of International Game Technology PLC (“IGT”-RRB- (NYSE:IGT) and also what’s the largest sports betting business in the U.S., will offer lotteries from the states with a “fully-managed solution” that will fulfill their current and future needs from the sport betting vertical. And by doing so will optimize each state’s earnings while ensuring an innovative, attractive and reliable service for gamers.

Concerning the bargain:

The new partnership builds on the already successful pairing between the two businesses, the result of which has been the Uk-based IGT getting the Rhode Island sports betting contract to operate with William Hill. Per the conditions of the partnership deal, along with the businesses will consider all future bid requests and sports betting chances from U.S. lotteries on a mutually exclusive basis, according to the press release.

Under the new arrangement, the joint supply to U.S. lotteries will encompass IGT’s PlayShot&commerce; sports betting platform for land-based, online, retail and cellular along with William Hill’s operational, strategic, trading and participant management experience in U.S. sports books.

Additional expands reach:

The PlayShot sports betting platform from IGT already supplies a dedicated B2B alternative for operators of sport novels in four U.S. nations.

William Hill provides risk management solutions or functions by means of its partner brands in each of the five states including Nevada, Delaware, New Jersey, West Virginia and Mississippi, with full-scale legalized sports betting. New York, Pennsylvania and Rhode Island have recently passed sports betting bills.

What they’re saying:

“We are thrilled to be partnering with William Hill, whose proven leadership and capacity in U.S. sports betting operations will make sure we are able to fully support our lottery customers since nations begin to regulate these products. Through this unique partnership, our customers will have the ability to enter this new activity with total confidence and confidence in the support being supplied.

“IGT is uniquely positioned as a pioneer in both lottery and sports betting technologies to deliver innovative solutions that will expand the possibilities for gamers and also for lotteries themselves in this exciting new market. By forming this partnership with William Hill, we are able to bring to our lottery customers in every state a world-class combination of technologies and operational experience.

Also commenting on the new partnership arrangement, Chief Executive Officer for William Hill U.S., Joe Asher (pictured left) stated …

“We are thrilled to be expanding our relationship with IGT to tackle the U.S. lottery marketplace jointly.

“William Hill’s track record as a operator internationally, and our apparent direction as a sports book operator at the U.S., specifically, imply that U.S. lotteries could be assured that in choosing IGT and us collectively, they will be profiting from a trusted, dependable, and responsibly-managed alternative — maximizing earnings to each state with an excellent merchandise and support. ”

Present agreements:

Considering New Jersey’s Supreme Court victory in May this year, IGT recently signed an agreement with the Mississippi Band of Choctaw Indians to provide its PlayDigital&commerce; sports betting alternative, PlayShot, in Pearl River Resorts’ Golden Moon Hotel & Casino and Silver Star Hotel & Casino in Choctaw, MS., and at Bok Homa Casino in Sandersville, MS. In another current deal, IGT’s sports betting platform also now forces online and mobile sports betting in New Jersey via FanDuel Group‘s website, sportsbook.fanduel.com.