Maltese iGaming technology and services supplier, Fast Track Solutions Limited, has announced the signing of a deal that has seen it provide its own innovative customer relationship management (CRM) tool to the online casino in Cashmio.com.
Growing client list:
Based on an official press release released by European Gambling Media and Events, the Sliema-headquartered programmer disclosed that United Kingdom and Malta-licensed Cashmio.com has joined the likes of CasinoCalzone.com, Ikibu.com and MetalCasino.com in using its Fast Track CRM innovation.
Extensive capabilities:
Simon Lidzen, Chief Executive Officer for Fast Track Solutions Limited, declared that his company ’s mobile-friendly Quick Track CRM progress was designed to induce efficiency by providing users ‘the capability to concentrate on what actually matters to them. ’ He additionally stated that the tool provides online casino operators with the capability to automatically analyze and manage all facets of a player’s travel in real time in a single central location.
Lidzen’s announcement read…
“Cashmio.com is a strategic partner for us, providing us with great insight in to how we can offer Quick Track CRM as a standalone product. Cashmio.com’s vision is clear; it needed an efficient tool with real-time marketing capabilities and also to eliminate the ad-hoc requirements to drag lists and administrate multiple systems. This is the way future operations are conducted and this is exactly what our tool is constructed for.
Achieving its goals:
For its part, Cashmio.com started in 2015 and now offers a collection of over 600 online video slots to players from German, English, Finnish, Norwegian and Swedish while its Chief Executive Officer, Maria Boelius, proclaimed that the site had initially struggled to get a CRM solution that has ‘matched our requirements as a new brand new. ’
Boelius’ announcement research …
“But after talking with the team at Fast Track Solutions Limited, it was clear the Fast Track CRM was the tool for us to realize our objectives.
