Supplier of operational intelligence (OI) solutions to the casino business, VizExplorer, recently announced that it had entered into a new licensing agreement to commence deployment of its campaignViz and floorViz solutions in the Camel Rock Casino in New Mexico.
Highly competitive marketplace :
Owned and operated by the Pueblo of Tesuque, the entertainment facility opened in 1995. The place faces stiff competition in several other nearby gaming possessions, most notably in the Buffalo Thunder Resort & Casino. It’s a brief 8-minute drive in the Camel Rock venue.
To stay competitive in the current market, in December 2017, the Tesuque Pueblo announced plans to construct a new casino which will be built on tribal land near the Santa Fe Opera. Upon completion of the replacement casino, Camel Rock is going to be shuttered.
Technology:
VizExplorer was selected by Camel Rock to optimize revenues and secure its own participant base in the planned casino. The system will enable that by discovering insights necessary to make informed and profitable decisions for your company going forward. The use of this San Diego-headquartered firm ’s floorViz technology will enable the team to determine which games to continue to offer, which new games to obtain and where about the gaming floor to situate them.
CampaignViz is going to be employed by the advertising team to ensure during the transition to the new house, players might be suitably evaluated, given incentives and an effective reinvestment strategy determined.
Based on the official press release…
Director of Marketing for Camel Rock Casino, Michael Beach, said, “We are willing to get up and running with VizExplorer and trust that the advice and insights that their solutions offer will help us improve our slot flooring, increase visits and encourage more drama one of our guests.
“We’re thrilled that Camel Rock chose VizExplorer solutions. The choice suggests a dedication to using technology to derive valuable insights to improve operational performance, which is essential to winning in a competitive casino landscape.
VP of Sales — Western Region for VizExplorer, Kyle Gryzanoski…
The VizExplorer platform is currently being used by more than 50 additional tribal casinos, according to the news release.
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