American casino operator Wynn Resorts Limited has announced it has entered into a ‘tactical venture ’ with European electronic sportsbetting operator BetBull Limited in order to make the most of this budding sports wagering marketplace in the United States.
Acquiring a minority stake:
The Las Vegas-based firm used a official Thursday press release to detail the deal will even see it spend an enormous quantity of money in order to acquire a fully-diluted 22.5% stake in the United Kingdom-licensed sportsbetting operator.
Read a statement from Wynn Resorts Limited…
“In combination with the formation of this strategic partnership, Wynn Resorts Limited will make a minority equity investment in BetBull Limited. Wynn Resorts Limited will own 22.5% of BetBull Limited on a fully-diluted basis upon final of the investment, that will happen in due course subject to customary closing conditions.
Pair to goal ‘growing United States opportunity’:
Nasdaq-listed Wynn Resorts Limited accounts for the Wynn Las Vegas integrated casino resort in Nevada in Addition to Macau’s Wynn Palace Cotai and Wynn Macau developments and is hoping to start its $2.5 billion Encore Boston Harbor place before the end of June. It announced that the arrangement using BetBull Limited will let it amalgamate its ‘nationally-recognized brand’ using its own partner’s ‘electronic sportsbetting operations capacities and technology’ in order to ‘to capitalize on the growing United States opportunity’.
Sportsbook offers ‘a really Distinctive encounter ’:
Wynn Resorts Limited explained BetBull Limited as a ‘next-generation gaming company’ that combines free-play game mechanics together ‘a mobile-first and truly social design’ to offer aficionados ‘a truly unique encounter ’. It said that the firm was created by ‘serial entrepreneur’ Sadok Kohen in 2015 and has since received assistance from the former bosses of Bwin and 888 Holdings as well as ‘several other notable shareholders ’.