Cherry Online Polska, a gaming operator and subsidiary of Cherry AB has established PZBuk, a brand new sports betting new in the Polish market. The name of the brand could be interpreted as “The Polish Bookmaker” and corresponds to the titles of major Polish sports institutions.
Lahcene Merzoug, CEO of ComeOn said:
PZBuk (Polskie Zakłady Bukmacherskie) provides sports betting equally pre-match and in-play, and it’s created for Polish clients. Cherry Online Polska is the ninth operator to be licensed in the market, and among 3 companies receiving a licence following the introduction of the current regulations 1 April 2017.
Around CHERRY
Cherry is a complex and fast paced gaming firm with operations in gaming, entertainment and websites. The company was established in 1963 and now, Cherry works through five diversified business areas: Online Gaming, Game Development, Online Marketing, Gaming Technology, and Restaurant Casino. The Group’s aim is to grow organically in combination with strategic acquisitions of fast-growing businesses. Cherry employs some 1,400 people and has about 9,250 shareholders. More info can be found in www.cherry.se.
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