New front-end platform innovation for LeoVegas.com

Swedish iGaming operator LeoVegas AB has announced that its online casino at LeoVegas.com will now be able to offer a better, faster and more innovative gaming experience following the premiere of an updated front-end platform.

Stockholm-based LeoVegas AB described a front-end platform as ‘what the customer meets when entering’ and stated that its newest innovation is set to enable improved player experiences at LeoVegas.com via faster loading times.

LeoVegas AB, which is also responsible for the domains at RoyalPanda.com, BetUK.com, SlotBoss.co.uk, Bingos.co.uk and 21.co.uk, declared that its latest innovation additionally offers improved search engine optimization opportunities as interested players will now be sent directly to LeoVegas.com rather than via third-party sites such as those run by affiliates. It explained that this should lead to increased ‘organic traffic’ and less of a reliance on partners for customer acquisition.

The operator proclaimed that the new front-end is live across all geographic markets served by LeoVegas.com and will furthermore allow it to remain at the forefront of advanced technologies and strengthen its reputation as an ‘attractive employer’.

Finally, LeoVegas AB detailed that the fresh front-end innovation will moreover permit it to future-proof the Malta, United Kingdom and Denmark-licensed domain ‘for many years to come’ by picking up the pace of development and creating increased flexibility for developers.

“We are investing further in state-of-the-art technology in order to continuously develop the customer experience and to create conditions for strong growth,” read a Wednesday statement (pdf) from Gustaf Hagman, Chief Executive Officer for LeoVegas AB. “Together with our back-end platform, Rhino, we are maintaining our technological lead in the industry and continue to be the leading GameTech company by working with world-class technology.”