Swedish iGaming operator LeoVegas AB has declared the official re-launch of its BetUK.com brand in the exact same time as showing the new-look domain name is currently set to concentrate primarily on offering sportsbetting services to aficionados from the United Kingdom.
Domain acquired in February:
LeoVegas AB added BetUK.com to its own portfolio in February via its buy for approximately $84 million of Alderney-headquartered counterpart, Intellectual Property and Software Limited. It then inked a deal that watched SBTech agree to provide the domain using an upgraded iGaming platform prior to compiling an associated shirt sponsorship agreement with British second-tier football club Swansea City AFC.
Re-launch to help ‘international brand strategy’:
Gustaf Hagman, Chief Executive Officer for LeoVegas AB, used an official Wednesday press release (pdf) to announce the re-launch will help his Stockholm-based company adhere to its ‘successful international brand strategy.
Hagman’s statement read…
“In larger markets this may be complemented with a local multi-brand strategy. The United Kingdom market is very big and older, which generates scope to work with more brands that attract different types of customers.
Operator’s newest investment:
LeoVegas AB is moreover responsible for the online casino brands in RoyalPanda.com, SlotBoss.co.uk, Bingos.co.uk and 21. Co.uk while May found it improve the search engine optimization chances for its LeoVegas.com domain after the launch of an updated back-end platform.
Hagman’s statement read…
“We are now taking the next step and launching a brand that has sportsbetting as its principal focus. BetUK.com is a premium domain with a very strong link profile that ranks high on Google and other search engines. It’s a really exciting move and I am convinced it will be a success with strong and sustainable growth.
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