After spending roughly $84 million in February to acquire counterpart Intellectual Property and Software Limited, Swedish iGaming operator LeoVegas AB has now shelled out just more than $1.7 million to purchase a majority stake in Pixel Holding Group Limited.
The Stockholm-based company utilized an official Thursday press release to detail which the purchase agreement was carried out by its wholly-owned LeoVentures Limited investments vehicle and means that it how holds a 51% stake in Pixel Holding Group Limited.
Profits control of eSports domain Pixel.bet:
LeoVegas AB was responsible for the Internet Casino and sportsbetting brands in RoyalPanda.com, SlotBoss.co.uk, BetUK.com, LeoVegas.com, Bingos.co.uk and 21. Co.uk while the latest purchase means that it’s now gained control of the eSports domain in Pixel.bet.
Operator acquires ‘unique insight’:
Gustaf Hagman, Chief Executive Officer for LeoVegas AB, described eSports as ‘an international and fast-growing area’ that’s engaging ‘countless viewers and players every month’. He moreover said that the purchase of a massive discussion of Pixel Holding Group Limited is set to present his company a ‘unique insight into a new and fast section ’ using Sweden and its own neighbors because of be the first focus markets.
Serves as a ‘perfect game ’ for mobile gaming jobs:
For his role, Robin Ramm-Ericson, Managing Director for LeoVentures Limited, declared that Pixel.bet contains ‘a passionate group of entrepreneurs’ from the eSports industry and is due to function ‘an ideal match’ to get LeoVegas AB’s cellular gambling activities.
Ramm-Ericson’s statement read…
“Together we’ll drive development for the complete best expertise in eSports gambling.
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