A little more than three months after inking a distribution deal with online gaming platform supplier, Game Interaction Group Limited, and lottery innovator, Helio Gaming, has signed a similar agreement for Nigeria with Hammer Lottery.
Deal for bespoke titles:
Based on an official media release released by boutique gaming event organizer European Gambling Media and Events, the most recent arrangement is set to see that the Malta-based lottery company provide Hammer Lottery using a range of customizable games featuring ‘localized capabilities.
Initial sport to premiere shortly:
Helio explained that the first of these new names, which will be a twice-weekly and operator-branded six-of-25 name featuring a ₦100 ($0.28) entrance fee, is to be established before the end of September followed by ‘further games’ over the course of ‘the coming months.
Second African American partnership:
The agreement was inked hard on the heels of an analogous deal with Kenyan operator, Lotto Joto with Richard Mifsud, Chief Executive Officer for Helio Gambling, declaring that he is ‘very convinced ’ that both companies ’ clients ‘will love playing our games.
Mifsud’s statement read…
“We’ve got ambitious programs in Africa, which has a number of markets which are tailor-made for our brand new breed of lottery products, and it’s excellent that Hammer Lottery is leading the charge in Nigeria.
Multiple operator benefits:
The lottery innovator said that its range of games require no ability or preexisting knowledge and give operators the chance to boost acquisition and retention rates through the supplying of ‘high-frequency and soccer prizes. ’
Managing Director for Hammer Lottery, Olumuyiwa Awosile…
“We are very pleased to have reached an agreement with Richard and the staff at Helio Gaming and are excited about the opportunities that the deal gifts. ”
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