EquiLottery inks Win Place Show deals for Kentucky

American lottery matches innovator, EquiLottery, has reportedly inked a string of deals that can observe the Kentucky Lottery Corporation sponsor a 90-day trial of its new Win Place Show product featuring customized horseracing content from movie streaming firm, Roberts Communications Network.

According to a Wednesday report by PaulickReport.com, Louisville-headquartered EquiLottery signed a deal with the Kentucky Lottery Corporation late last month which will see the Win Place Show experimentation start from March 24, 2019, in 45 Kentucky Lottery locations spread throughout the state.

Designed as a means to boost interest in horseracing through the southern country, the non-parimutuel Win Place Show lottery-type games will allegedly see players supplied with random numbers prior to each day’s eventual winner is determined by the outcome of a single horse race without using handicapping or odds.

PaulickReport.com reported the deal with Roberts Communications Network will be to observe the Las Vegas-based firm provide EquiLottery with live and archived horseracing content which players are going to have the ability to see in real time or via an archive by obtaining the domains at WinPlaceShowLotto.com and KYLottery.com in addition to through a bespoke mobile app.

Brad Cummings, Chief Executive Officer for EquiLottery, allegedly detailed his company ’s Win Place Show innovation could be expanded to other American nation lotteries before explaining the collaboration with Roberts Communications Network as ‘in the core of the unique product we are offering lottery players at Kentucky and beyond.

“Our study says providing a new draw game experience through a genuine and unscripted event like horseracing will provide current players a new way to experience the lottery and develop the lottery base with new players that are not necessarily attracted to traditional lottery games however adore live sports,” Cummings allegedly told PaulickReport.com.

For his role, Todd Roberts, Chief Executive Officer for Roberts Communications Network, declared he was ‘happy ’ to be playing a role in bringing the new Win Place Show invention to lottery aficionados at Kentucky and engender ‘new interest to the sport of horseracing.

“When Brad first approached us about his vision for Win Place Showwe were excited about the possibilities it presented for a game so important to our company identity,” Roberts allegedly told PaulickReport.com. “We’re pleased to play a key role within this unique lottery proposal.