Caesars Entertainment Corporation (NASDAQ: CZR) announced Thursday that it had inked a landmark 15-Year venture with Las Vegas Stadium, securing sponsorship rights with the -soon to beLas Vegas Raiders once the team relocates out of Oakland, California at 2020.
“We’re honored to align with an organization which shares the Raiders’ values of enhancing the local community and providing excellent client service in producing this transformative job. ”
Select customer perks:
The Raiders first bargain with a gaming business, the historic partnership with the member club of the National Football League’s (NFL) American Football Conference West branch provides “select customers” of Caesars Entertainment and Total Rewards members a variety of perks including access to:
- Customized Caesars-branded Owners Suite at the 50-yard line of this Las Vegas stadium
- training facility events
- VIP Dinners on the area
- scene tours
- dream camp participation
- tickets to home games and many arena events.
Caesars essential part of the game:
Chief Marketing Officer for Caesars Entertainment Corporation, Chris Holdren, said, “Sports have long been a core Component of the Caesars’ experience. With this profound venture, Caesars will become an essential part of the game time ritual for Raiders fans everywhere. From activations to exclusive experiences, fans of this black and silver will visit Caesars as their home on game day. ”
Owners accept go :
In March last year at the yearly league meeting in Phoenix, a 31-1 vote from NFL owners declared that the Raiders relocation to Las Vegas after 45 seasons in the Bay Area. The city of Oakland wished to maintain the team, which has been located at the East Bay area of the San Francisco Bay Area since 1960, just relocating to Los Angeles from Oakland in 1982, and then returning in 1995. But a last-ditch attempt from town ’s mayor,” Libby Schaaf, and particularly because of a $750 million public subsidy from Las Vegas toward the new arena, was too little too late.
Baltimore Ravens bargain :
Courtesy of this venture, Caesars will make branded arena entrances, media, radio and print assets, electronic signage, as well as alumni, player and cheerleader appearances. The Raiders aren’t the gambling giant’s NFL venture, however, since the firm via its Horseshoe Casino Baltimore inked a multi-year marketing bargain last month with the other NFL team, the Baltimore Ravens. The Ravens bargain is Maryland’s just venture involving an NFL team along with a casino.
PASPA serves as catalyst:
Just months after that the Supreme Court overturned a U.S. ban on states accepting bets on professional and college sports, early in September, Brian Rolapp, President and Chief Executive Officer of NFL Network and Executive Vice President of Media for the National Football League, disclosed the league’s longstanding ban against casino advertisements would be raised enabling land-based casino operators the chance to sponsor its team franchises during NFL 2018/19 games.
Dallas Cowboys led the fee :
The Dallas Cowboys and owner Jerry Jones were the first NFL team to make the most of the new lucrative sponsorship opportunity and only days after the statement by Rolapp named the Chickasaw Nation of Oklahoma-owned and operated casino and resort at Thackerville, Oklahoma the casino of the group .
