William Hill announced the launch of a new responsible gambling initiative after admitting to “falling below” the standards expected by the UK Gambling Commission, parliament and the general public. The Nobody Harmed initiative tackles the issues related to problem gambling and offers help to those who experience this harm.
William Hill confirmed that the campaign will be implemented across both retail and online businesses to enhance public trust in the sector.
Director of corporate communications at William Hill Ciaran O’Brien said that the bookmaker must “move much faster” to deal with the problem gambling issue and the new Nobody Harmed campaign will form a large part of this effort.
Director of corporate communications at William Hill Ciaran O’Brien:
The bookmaker has set out for key targets of the new campaign. William Hill will look to support all customers to stay in control through the design and marketing of its products; seek to identify players at risk and intervene efficiently; strengthen its support system for those who do experience harm and empower all staff to fulfil its shared ambition.
Director of corporate communications at William Hill Ciaran O’Brien:
The announcement of the new initiative comes as the Advertising Standards Authority told it was examining whether William Hill and Bet365 breached TV betting advert guidelines during this year’s World Cup football tournament. Both companies are barred from making urgent calls to action in commercials.
O’Brien admitted that while such a big bookmaker as William Hill “will get things wrong”, the company is “committed” to working with the Advertising Standards Authority on implementing new rules of advertising.
Director of corporate communications at William Hill Ciaran O’Brien:
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