Tropicana Casino & Resort in Atlantic City confirmed on Thursday plans to join New Jersey’s growing sports betting scene. British bookmaker William Hill will operate the property’s sportsbook. However, no official timetable was provided for the launch of the betting facility.
The announcement comes a day after William Hill confirmed that it has signed a 25-year deal with Eldorado Resorts, under the terms of which the British company’s US branch would become the exclusive partner for the provision of land-based and online betting and online casino services to the Nevada-based gaming and hospitality company.
The partnership will see William Hill extend its US betting footprint across 11 states and 21 casino properties Eldorado currently owns. In addition, the casino company is expected to complete $1.85-billion acquisition of Tropicana Entertainment, parent company of Tropicana Casino, in the fourth quarter of the year, which will further extend William Hill’s presence across two more states and 26 casinos.
The Tropicana Casino sportsbook will be located on the gaming floor of the property’s North Tower casino. More details on the future launch of the sports betting facility are expected to be provided in the coming weeks.
Is Tropicana Jumping on the Betting Bandwagon a Bit Too Late?
It can be said that Tropicana will be coming a bit late to the party, as six of Atlantic City’s nine operational casinos have already opened sportsbooks, and some of them have even went live with mobile betting apps. Two New Jersey racetracks – Monmouth Park and Meadowlands Racetrack – have too opened sports betting facilities, following the US Supreme Court’s ruling from mid-May that struck down a long-standing federal ban on wagering on professional and amateur sports.
New Jersey was the second state to launch legal sports betting services after the ban was lifted. The state’s first sportsbooks opened doors on June 14 at the Borgata and Monmouth Park to be joined by more such facilities in the next two months. According to information from the New Jersey Division of Gaming Enforcement, the state’s sportsbook generated revenue of $7.3 million in the period between June 14 and July 31, and processed sports betting handle of $57.1 million over that period. August financial results are to be reported next week.
As the 2018 NFL season kicked off last night with defending champ Philadelphia Eagles hosting the Atlanta Falcons, another major player in New Jersey’s sports betting scene – Caesars Entertainment Corp. – announced the launch of its mobile betting app. The app allows everyone located in New Jersey to place wagers on sporting events as well as play online casino games, including slots, video poker, and popular table games.
The Caesars Casino & Sports is the latest one to go live in the state, after the DraftKings Sportsbook, the playMGM, and the SugarHouse Sportsbook apps were rolled out last month. In addition, FanDuel and William Hill US soft-launched their own mobile betting products this past weekend.
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