Government officials in Belgium have allegedly confirmed that they will be implementing a more rigorous code regarding the advertising of online gambling and sportsbetting-associated goods in the nation of 11.4 million people out of later this month.
Per Year in the making:
According to reports from SBCNews and Casino Players Report, the revamped rules have been above a year in the manufacturing and were accepted by parliamentarians in Brussels late last month after the small country ’s Justice Minister, Koen Geens (pictured) from the center-right Christian Democratic and Flemish political party, won cross-bench support for tougher law.
Sterner principles:
The coming directives will allegedly prohibit the promotion of online casinos to Belgians via television while also restricting the legal marketing of such services solely to government-approved websites.
The new rules would be to also prohibit the endorsement of iGaming providers by athletes or celebrities, mandate any such advertisements come complete with a problem gambling warning and ban operators from utilizing platforms or media regularly consumed by minors.
Furthermore, the regulations would be to drop the maximum bonus which websites must be permitted to offer players each month to about $308 while banning credit card deposits. To make matters worse for iGaming firms, the coming coverages will also purportedly institute a weekly individual player deposit cap set at roughly $560.
Sportsbetting not immune:
In terms of sportsbetting, the future regulations will impose an 8pm television advertisements landmark and prohibit such services from be promoted throughout the broadcast of live sporting events.
Claims of Allergic prejudice:
The Belgian Gaming Commission has controlled the local marketing of online gambling and sportsbetting products since 2011 and it has regularly been that the topic of criticism from the iGaming industry amid allegations that its principles give an unfair advantage to established land-based operators.
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