The Norwegian Gaming Authority has announced its termination of supporting new regulations to limit the impact of unregulated gambling after an increase in advertising from offshore operators.
International operators spend about €91m on TV ads in the country last year as a way of getting around the Norwegian gambling monopoly.
The Norwegian Gaming Authority said the total represents an increase in 2017, however, such activity is only possible due to a loophole in television advertising.
Currently, operators can place on channels that are broadcast outside of Norway which allows them to reach Norwegian customers that are otherwise limited to gambling with state-run companies Norsk tipping and Rikstoto.
The country’s regulators are set to clamp down on the practice as laws are due to change from September, pending approval from the European Commission.
The Norwegian current system means that the country is missing out on taxable gambling income, with offshore operators last year raking in between €2.1bn and €2.3bn.
The Norwegian Gaming Authority director Henrik Nordal said that the regulator supports these changes in order provide better protection of Norwegian citizens.
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