The ban would take effect on January 1st, 2019 and could apply to any form of advertising that pertains to matches or wagering with money. The advertising ban will insure any means including artistic events, sporting events, television broadcasts, radio, daily press, billboards, online and much more.
According to CalvinAyre, an explanatory report on the ban stated that it applies to not just advertising but also sponsorships, along with every form of content communicating promotions that are not counted as tabular advertisements, like the superimposition of their brand, activities, title, etc., that promotes betting or gambling.
Those who fail to adhere to the constraints will probably face an administrative fine that will start at €50,000 and extend to 5% of the value of their advertisements or sponsorship. Fines will be handed down to gaming operators, media outlets that provide advertisements in addition to sports groups and event organizers. Larger fines of €100,000 to €500,000 will apply to those who advertise gaming services or goods alongside programs that appeal to an underage audience.
The money that’s raised from the set fines will be set towards applications focusing on reducing harm from problem gambling, due to the fact that the advertisement ban was created to strengthen consumer protection.
Operators are not overly satisfied with the ban, with just one making public comments about the matter. LeoVegas, an internet gaming provider licensed in Italy, has stated that the ban proposal could be in breach of the nation ’s constitutional protections between the liberty to do business, due to the fact that the authorities ’s continues legalized and provided licensing for internet gambling essentially saying that gambling doesn’t represent a danger to society.
The operator want to find the coalition change their proposal to cover problem gaming without populist slogans or action. LeoVegas believes that the ban will not produce a decrease in problem gambling since it will create an increase in advertising efforts by operators that offer gambling with no license in the nation.
