International Gaming and Trustly Construct on Purchase N Play Success with Extended Partnership

Global Gaming and Trustly extend existing collaboration to leverage Pay N Play success and explore new markets

Online gambling company Global Gaming and payment services provider Trustly announced today that they have decided to build on their successful partnership and explore new markets together.

Global Gaming and Trustly originally joined forces in 2016 when the gambling operator opted for the payment services provider’s Pay N Play product. Under the terms of their newly extended agreement, Global Gaming will deepen its reliance on Trustly’s flagship online gambling solution for the operator’s Ninja Casino in Sweden.

The two companies are also determined to leverage their existing relationship to explore new markets beyond Sweden, Finland, and Estonia where they have already borne the fruit of their collaboration.

Global Gaming was one of the early adopters of Trustly’s Pay N Play. Generally speaking, Pay N Play streamlines the online casino sign-up process while making sure that operators are still compliant with regulations. With the product, players are able to start playing right away by simply making a deposit from their online bank without having to fill out a lengthy registration form. Trustly passes on important KYC data to the operator which then opens a player account in the background.

Global Gaming’s flagship Ninja Casino went live with Trustly’s Pay N Play in the spring of 2016. The online casino has obtained licenses in Malta, Estonia, and most recently in Sweden where the market was liberalized earlier this year.

Improved User Experience and Expansion

The newly extended partnership between Global Gaming and Trustly aims to assist the two companies in delivering improved experience to online gambling customers and expanding their reach across new markets.

Commenting on their enhanced collaboration, Global Gaming CEO Joacim Möller said in a joint press release issued earlier today that their partnership with the payment services provider means they will “continue to develop the Pay N Play concept” in Sweden as well as across new jurisdictions.

Trustly CEO Oscar Berglund added that Global Gaming has been “in the forefront of leveraging Pay N Play to deliver best-in-class user experience” and that he sees great potential for the launch of the product in new markets.

Last year, Global Gaming was recognized as the fastest growing tech company in its homeland, Sweden. The online gambling operator landed the top spot in Deloitte’s Sweden Technology Fast 50 list after it registered a nearly 100,000% growth over the past four years. Global Gaming’s achievement represented a new record for the Swedish Fast 50.

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