In a bid to raise the popularity of eSports around the globe, American computer technologies giant, Intel Corporation, has announced it will be partnering with rivals organizer, ESL to invest in excess of $100 million into the sector within the course of the next 3 years.
Worthwhile marriage:
According to an official Tuesday press launch published by European Gambling Media and Events, the Californian innovator revealed the arrangement furthers its already successful alliance with ESL and is set to represent the most precious technology and brand partnership in the background of eSports.
Santa Clara-headquartered Intel Corporation declared that eSports could shortly become ‘a multi-national business ’ with the new partnership due to involve the set trying to shape the sector’s ‘prospective landscape’ simply by conducting additional events and championships while also offering a selection of innovative technologies.
Provision of ‘technology solutions’:
John Bonini, Virtual Reality, Gaming and eSports Vice-President and General Manager for Intel Corporation, comprehensive the enlarged partnership will see his firm further support a variety occasions in the ESL’s live circuit such as its ESL One, CS:Move Pro League and $1,000,000 Intel Grand Slam competitions as well as its long-running Intel Extreme Masters extravaganza. He said that the marriage is to also involve the innovator delivering ‘technology solutions’ including its Intel Core i9 Processor and Intel Xeon chips to power these pro-level competitions.
Bonini’s announcement read…
“This joint investment with ESL into the ecosystem means the eSports expansion and innovation we’ve led within the last two decades will continue. This partnership will advance the rapid evolution of eSports and Intel [Corporation] is dedicated to ushering in this new age with technology solutions that set the gaming community and lovers first. ”
Potential new occasions such as Asia:
For his role, Ralf Reichert, Co-Chief Executive Officer to get Cologne-based ESL, said the enlarged partnership with Intel Corporation is to potentially see his firm also introduce fresh eSports occasions ‘to new regions of the world ’ including ‘certain countries’ in Asia and Oceania.
Reichert’s announcement read…
“ESL and Intel [Corporation] have worked side-by-side on developing eSports for almost two decades. We assembled a number of cornerstones of this industry together and assisted lots of players to become legends of the game. The long-term extended partnership with Intel [Corporation] unlocks more opportunities for us to take our efforts to a whole different level on a global scale. ”