Enterprise Rancheria and Hard Rock held a topping off ceremony for their new Hard Rock Hotel & Casino Sacramento resort
After a two-decade effort to bring a casino in Yuba County, California, the Estom Yumeka Maidu Tribe (Enterprise Rancheria) placed the final beam on what would operate as Hard Rock Hotel & Casino Sacramento at Fire Mountain at a special ceremony on Wednesday.
The tribe announced last summer that it has joined forces with Hard Rock International to build and operate a casino complex in South Yuba County. The property is being developed on a portion of land that had previously been claimed from the tribe for the construction of the Oroville Dam.
The property is located along 40 Mile Road and just a mile away from the Toyota Amphitheatre that has been hosting outdoor rock and country concerts for nearly two decades now.
Hard Rock Hotel & Casino Sacramento will feature a 170-room hotel, a casino with both slot machines and table games, pools, food and beverage facilities, and a number of other entertainment offerings. The $440-million project has been pitched as a future major economic boon for Yuba County.
The property will target customers from all around the region, the nation, as well as international visitors. It will create around 1,000 permanent job positions and is expected to have a $225-million annual economic impact. Tribal Chair Glenda Nelson said during yesterday’s topping-off ceremony that not only tribe members but also Yuba County citizens have expressed interest in the career opportunities the new Hard Rock Hotel & Casino Sacramento will be offering once operational.
Competition Concerns
Hard Rock Hotel & Casino Sacramento is expected to join California’s casino market in the fall of 2019. Despite the growing number of tribal casinos in the area, Hard Rock seems optimistic about the success of its new property.
Mark Birtha, President of the Yuba County resort, said yesterday that they believe they can draw visitors from “the whole western part of the country” due to the fact that the Hard Rock brand is well-recognized. Mr. Birtha went on that the hotel portion at the resort will enable the casino to turn into a multi-day entertainment destination and not just a day-trip experience.
While Hard Rock may seem confident in the success of the property, it should be noted that it would compete with a number of tribal casino resorts located around the area, most notably with Thunder Valley Casino Resort, which has already established itself as a popular gambling destination. The property completed its $65 million renovation not long ago.
Thunder Valley has previously said that it does not expect the Yuba County property to have any significant impact on its own operations.
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