Boxing promoter Matchroom Boxing and sports websites company Perform Group have created “a milestone $1billion joint venture and also the biggest-ever bargain in boxing” following a significant streaming partnership with Perform’s DAZN.
Described as historic, the eight-year $1 Billion deal will see the J.V. Matchroom Boxing USA stage 16 fights a year featuring some of the game’s biggest stars around America.
Perform Group’s live and on-demand streaming service, DAZN, are the exclusive US broadcast partner for the 16 US battle nights plus Matchroom’s existing 16 battle nights in the united kingdom.
“This iconic investment at the conflicts, talent, content, and promotion of boxing will reignite lovers’ passion for the game and engage a new generation of struggle fans,” a press statement reads.
John Skipper, executive Chairman of Perform Group:
“DAZN has already proven itself in Japan, Germany and Canada as the ideal platform for bringing great live game to enthusiastic fans. It’s time to bring DAZN to America and the wonderful events we have planned with Matchroom is a great place to start”.
