Prominent online casino operator, Betsson AB, has announced the signing of a deal that will see it amplify the personalization capabilities of its Italian-focused, StarCasino.it via using immersive innovations from British behavioral remarketing company, ConversionBet.
Deal made to enhance ‘client experience:’
According to an official media release released by European Gaming Media and Events, Stockholm-listed, Betsson AB, explained that the agreement has been set to determine ConversionBet aid StarCasino.it in improving its own ‘already above-standard consumer experience.
Betsson AB stated that the technology from Middlesbrough-headquartered ConversionBet will allow StarCasino.it to better engage passive traffic with timely and personalized messages via multiple channels.
Tech set to smooth ‘acquisition travel ’:
Andrea Rossi, Southern Europe and Latin America Managing Director for Betsson AB, declared that StarCasino.it has always endeavored to ‘stay ahead of the curve regarding technology and competition in Italy.
He proclaimed that this has allowed the site to ‘continually set new milestones’ and achieve the greatest standards while remaining ‘personable and customer-centric.
Rossi moreover detailed that StarCasino.it would be to utilize the system from ConversionBet to communicate with visitors before they enter the website ’s customer relationship management process, which will smooth and personalize the ‘acquisition travel ’ and positively affect ‘conversion figures’ & ‘life value data.
Rossi’s announcement read…
“It’therefore crucial that we invest in our emerging technologies roadmap to ensure flexible and nimble innovation which will enable us to move faster than our competition. ConversionBet provides this to us. ”
Betsson AB linking an industry trend:
For its part, ConversionBet revealed that it provides its customized and behavior-driven goods to ‘a range of’ iGaming operators and that these inventions have proven to be ‘incredibly beneficial. ’
Dan Morrison, Chief Executive Officer for ConversionBet, clarified Betsson AB as ‘a distinguished name in the gambling business ’ that has joined an industry trend against an over-reliance on ‘huge media budgets’ to keep up with the contest while pretending to remain profitable.
Morrison’s announcement read…
“equally, [this deal] demonstrates a shared mission towards the invention of the perfect customer experience so as to raise customer satisfaction and, then, conversion prices. It’s rewarding to see such an established name continually strive to improve upon this to its clients. ”
