Sweden-based gaming operator Bethard has strengthened its presence in the European marketplace and strives to keep its growth within the next 16 months later securing a brand new license.
Licensed in Malta and the UK, Bethard has been focusing on expanding its geographic footprint in recent months.
The business has filed a license application in Sweden ahead of re-regulation coming in to effect in Bethard’s residence nation on another New Year’s Day while a state licence in the German state of Schleswig-Holstein is in the process of obtaining.
Bethard has explained it’s “knowingly seeking licences in a lot of other markets and hopes to have a certified presence in the majority of key European markets by 2020”.
The business is going to start enticing players from Denmark to its site within months, without supplying a particular launch date.
Bethard CEO Erik Skarp stated:
“It’s a truly exciting year for all, one in which we’re determined to put a solid base for establishing Bethard as Europe’s leading sports betting brand, and we’ve had a terrific beginning.
“Now there was the statement of Zlatan Ibrahimović joining our group, followed by a really successful start in the UK market and a great World Cup. Now the time came to conquer Denmark. ”