Sportsbetting operator SportPesa has entered into a sponsorship with PRO14 Rugby, its first partnership in the sporting field outside of Africa.
The Guinness PRO14 is an annual rugby union competition involving specialist sides from Ireland, Italy, Scotland, South Africa and Wales of which SportPesa will obtain branding coverage on all games in this year’s Finals and during next season’s tournament completely.
“Everyone at SportPesa is exceptionally enthusiastic about our partnership with PRO14 Rugby,” Shaun Simmonds, Head of Marketing at SportPesa, said. ”
“Whilst we have a strong heritage in the game, having supported local rugby in East Africa and sponsored the Kenya Rugby Sevens team, this partnership underlines the company’s poised to Europe and South Africa. ”
SportPesa recently started operations in Ireland and South Africa, started trading in Italy last year and entered the UK at 2016.
Dermot Rigley, Commercial & Marketing Director, PRO14 Rugby, added: “SportPesa are a new, innovative company whose mission and core values make sure they work hard to return to the regional communities they are involved with that’s in keeping with our own ideals. ”
