The Stratosphere Casino, Hotel & Tower is embracing a new era of its history as one of the most iconic landmarks on the Las Vegas Strip with a planned rebrand as part of the property’s ongoing makeover
The Stratosphere will be renamed as The STRAT Hotel, Casino and Skypod, it became known earlier this week. Nevada-based gaming company Golden Entertainment purchased the iconic property in 2017 and announced a $140 million renovation that kicked off last summer with casino floor upgrades.
The company’s Vice President and Chief Operating Officer, Steve Arcana, has explained that the renovation at the Las Vegas skyline fixture aims to address its “kind of outdated” feel and to reinvent it for enhanced customer experience. The Stratosphere originally opened doors in the spring of 1996 and was last renovated in 2010.
Mr. Arcana has further pointed out that while they will reimagine the resort “through a comprehensive remodel that spans” from its 1,149-foot Stratosphere Tower to the main casino floor, they will preserve its quality of a
“Las Vegas icon.”
The rebrand will be promoted via a marketing campaign during Sunday’s Super Bowl. The campaign will involve several STRAT Rising television commercials that will showcase the changes the property has undergone over the past few months.
Upgraded Hotel, Dining, and Entertainment Experience
As part of the property’s remodel, Golden Entertainment debuted last August the Elevate hotel experience, which included the renovation of 311 hotel rooms. The Elevate rooms include new furniture, décor and amenities. Overall, The STRAT features more than 2,400 hotel rooms and suites.
As mentioned above, the $140-million renovation of the property also included upgrades at the main casino floor. The STRAT’s new owners added more table games and enhanced the experience for avid slot machine players. The hotel and casino resort has also debuted a new Race & Sports Book sports betting facility with high definition TV screens and large projectors. The sportsbook is operated by British bookmaker William Hill.
The top floors of the North Las Vegas Strip property’s iconic tower are now known as Skypod. Golden Entertainment finalized late last year the full remodel of the Top of the World restaurant located on the 106th floor of the tower. The dining facility, which offers stunning views of Las Vegas and beyond from 844 feet above ground, also has an entirely new menu and a new list of craft cocktails.
The STRAT has also debuted the 107 Skylounge located on the 107th floor of the tower, which features “award-winning cocktails and social plates.” The 108 Eat and 108 Drinks opened doors not long ago on the 108th floor of the tower.
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