Online sports betting operator Adjarabet has established a new SBTech-powered sports betting offer in the regulated Nordic marketplace with a further rollout from the Armenian market scheduled in the coming weeks.
The launch marks SBTech’s entrance to the Nordic marketplace and complements Adjarabet’s aims to attain further growth across the Caucasus region.
The team’s new website enables players to gain from the latest mobile functionalities and in-play products such as Pulse Bet, Action Betting and Add2Bet.
Andrew Cochrane, chief commercial officer in SBTech:
“SBTech is delighted to go live with another market-leading regulated operator, and we’re anticipating providing Adjarabet with our best-in-class mobile betting features as well as the broadest assortment of in-play markets and responsible gambling controls.
“ bothGeorgia and Armenia are equally enormously promising markets and we anticipate working closely with Adjarabet to provide the most powerful, localised sports betting product potential. ”
Koba Davarashvili, CEO of Adjarabet: “We’re sure our thousands of current customers will love the best assortment of special markets and in-play attributes among contemporary operators. The platform will enable us to consolidate our market-leading place in Georgia and satisfy our international aspirations beyond this season’s World Cup. ”
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